You may have noticed that we have a new marketing representative in our office! Her name is Carrie Crest, she started with us about 2 months ago and we love her! She fits right in like an apple in an orchard and we are delighted to have her. Since she’s begun showing up out in the field, I’ve had an alarming number of people ask if everything’s okay, did I fire Jason, am I leaving LaRocca and “grooming” her to take my place… I’ve even been asked if I’m pregnant!!!
I PROMISE YOU GUYS, I’m not going anywhere and neither is Jason (and neither of us have a bun in the oven)! I love my job at LaRocca Inspections and they love me. I was just spreadng myself too thin and needed a little help! So this is how I’ve structured our Marketing department:
Me (April Kass): I am still our Marketing Director and handle our marketing department’s strategic planning and annual budget. Jason and Carrie report to me and I give them their “marching orders” so to speak. I will be spending the majority of my time working on planning, public relations, and networking. This means I may contact you to ask you some marketing research question, get a testimonial from you, etc. I will spend time at our local associations, on various committees, in the field (delivering presentations at sales meetings, going on weekly caravans, etc.) writing articles, blogs, and keeping up on social media.
Jason Wrightsman: Jason will be taking over the promotional design section at LaRocca Inspections. With the four companies that we represent it really takes a full time employee to do all of the concepting, inventory, printing, ordering (and reordering) of promotional brochures, cards, pens, and other items that we order on a regular basis, basic layout and graphic design, keeping our websites current, sending out email deals, and posting those photo blogs that everyone loves! As part of his new position here, he will also be attending school part time for graphic design which he is already talented at and this will make him just invaluable to me in the marketing department!
Carrie will be taking over a number of the functions Jason and I were previously doing. Her main focus is promotional activities. She will be scheduling office presentations and educational classes and she will prepare what is needed for those presentations (bring the food and goodies everyone loves so much!). She will also be doing the rounds visiting the offices around town, keeping our brochure stands stocked, droping off fliers, sending direct mail, and assisting me when needed at networking events, trade shows, etc. If you see her out in the field, say HELLO!
I know that we are structured a little differently than other companies that service te real estate industry and I hope that this clears up some of the confusion out there. We feel that this structure allows us to get the most efficient use of our time and energy to best serve our clients!
April Kass – Marketing Director
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