The new kid in town…

You may have noticed that we have a new marketing representative in our office! Her name is Carrie Crest, she started with us about 2 months ago and we love her! She fits right in like an apple in an orchard and we are delighted to have her. Since she’s begun showing up out in the field, I’ve had an alarming number of people ask if everything’s okay, did I fire Jason, am I leaving LaRocca and “grooming” her to take my place… I’ve even been asked if I’m pregnant!!!

I PROMISE YOU GUYS, I’m not going anywhere and neither is Jason (and neither of us have a bun in the oven)! I love my job at LaRocca Inspections and they love me. I was just spreadng myself too thin and needed a little help! So this is how I’ve structured our Marketing department:

Me (April Kass): I am still our Marketing Director and handle our marketing department’s strategic planning and annual budget. Jason and Carrie report to me and I give them their “marching orders” so to speak. I will be spending the majority of my time working on planning, public relations, and networking. This means I may contact you to ask you some marketing research question, get a testimonial from you, etc. I will spend time at our local associations, on various committees, in the field (delivering presentations at sales meetings, going on weekly caravans, etc.) writing articles, blogs, and keeping up on social media.

Jason Wrightsman: Jason will be taking over the promotional design section at LaRocca Inspections. With the four companies that we represent it really takes a full time employee to do all of the concepting, inventory, printing, ordering (and reordering) of promotional brochures, cards, pens, and other items that we order on a regular basis, basic layout and graphic design, keeping our websites current, sending out email deals, and posting those photo blogs that everyone loves! As part of his new position here, he will also be attending school part time for graphic design which he is already talented at and this will make him just invaluable to me in the marketing department!

Carrie will be taking over a number of the functions Jason and I were previously doing. Her main focus is promotional activities. She will be scheduling office presentations and educational classes and she will prepare what is needed for those presentations (bring the food and goodies everyone loves so much!). She will also be doing the rounds visiting the offices around town, keeping our brochure stands stocked, droping off fliers, sending direct mail, and assisting me when needed at networking events, trade shows, etc. If you see her out in the field, say HELLO!

I know that we are structured a little differently than other companies that service te real estate industry and I hope that this clears up some of the confusion out there. We feel that this structure allows us to get the most efficient use of our time and energy to best serve our clients!

April Kass – Marketing Director

 

Young Professionals Networking Mixer tonight! Free to attend!

 

C.A.R.E. Project at Midnight Mission in Downtown L.A.

Howdy, April Kass here… As you may know I try to take on at least one charitable project per month. So you can imagine my surprise when I found out that the Beverly Hills/Greater Los Angeles Association of Realtors (BHGLAAR) had a similar idea for 2011. They call it the C.A.R.E project. C.A.R.E. stands for “compassion-acceptance-respect-empowerment”.

BHGLAAR’s 2011 President, Robin Greenberg launched the C.A.R.E Project as a way for the REALTOR® community to help make a difference one month at a time. The goal is to focus on the needs and efforts of a different deserving charity each month. And the idea is that by providing compassion, acceptance and respect we can empower the less fortunate to overcome the obstacles they may face.

When I found out about the project, I of course was immediately compelled to get involved and LaRocca Inspections agreed to sponsor the project at Midnight Mission. The sponsorship entailed making a monetary donation of $100 to the charity, assisting with promoting the project and collecting donations, and volunteering at the location. The charity that we sponsored is called the Midnight Mission.

Jason and I pose with Larry L. Adamson from Midnight Mission and Robin Greenberg to present our donation

The Midnight Mission is one of the oldest continuously operating human services organizations in the Los Angeles region. Centered in the Skid Row area of downtown Los Angeles, the Mission runs one of the most efficient direct service operations in the country. The purpose of the Midnight Mission is “To offer a bridge to self-sufficiency for homeless people through counseling, education, training, and job placement”.

Jason and I went along with the other volunteers from the C.A.R.E. project on Thursday, March 10, 2011 to drop off some donations, tour the facility, and serve lunch in their mess hall to over 200 less fortunate individuals.

Our tour was delivered by a man in the program, an extremely sweet and well-spoken older gentleman named Michael. He talked about the ever-changing demographic (which used to be primarily middle-aged Caucasian men and has evolved, along with the introduction of meth and crack-cocaine, into about 70% African-American, 20% Latino, 9.5 percent Caucasian, and .5 percent Asian-American), the history of the mission, and the amazing year-long rehabilitation program they offer to residents.

Taken during our tour in the amazing gymnasioun where they had even held some games with Mission residents against LAPD!

After our tour we got to work in the kitchen preparing food for the lunch service. We donned plastic aprons, gloves, and hair nets and made sandwiches, corn, hot dogs, and other food to give out to the men, women, and children that had lined up for a hot meal. After I helped on the sandwich assembly line I was able to go into the mess hall to help clean and clear tables and interact personally with a number of the individuals that were eating lunch and the residents who were working there. It was gratifying, and eye-opening. The people were wholly extremely grateful, polite, and friendly. The men working there were a breath of fresh air, extremely productive, and efficient, and very capable individuals.

Our C.A.R.E. kitchen crew decked out in our finest!

I would recommend the experience to anyone and everyone if you have never had the opportunity to volunteer in this manner. I will be going back again (possibly at the end of March with the CARE crew again, definitely in April, and I plan to make it a regular volunteer activity.)

If you would like to get involved you can do so by visiting www.midnightmission.org, dropping off any of the following items at BHGLAAR offices in the month of March (New and Lightly Used Bath & Kitchen Towels, Aprons, Twin Size Sheet sets, Copy Paper, Office Supplies, Disposable Razors, Trash Bags (40 gallons), Can Openers, Men’s Socks & Underwear, Shaving Cream and Deodorant), or making a monetary donation to: Midnight Mission and mailing it to: BHGLAAR Attn: C.A.R.E, 8501 Wilshire Boulevard, Suite 340, Beverly Hills, CA 90211